MailChimp is an email marketing service provider with fantastic functionality. You can organise your contacts into lists, create campaigns and save them as templates, view reports on recipient behavior, and more.
Recently, MailChimp released a new function: optimising your email with more powerful A/B testing.
You can create up to three variations at a time. Compare three subject lines, three “from” names, and three send times. Experiment with content and discover what brings out the best response in customers. Use different images, headings, layouts, and call-to-actions. Then, as the reports come in, you can tweak the most successful version, breaking it down yet again into three variants, to create the most effective campaign possible.